For Jeff Ross’s Roast Battle season one premiere we created a Fight Club inspired OOH campaign, populated with people all instrumental in Roast Battle’s humble beginnings at the Comedy Store in LA. Shot by the legendary Michael Mueller in an abandoned (arguably haunted) warehouse in LA, we had a full day of comedy debauchery and several well-used smoke machines.

Creative Director: Rolyn Barthelman
Art Director: Angelina Battista
Photography: Michael Muller